The SEO Settings page gives you control over how your portal appears in search engine results and when links to it are shared on social media. Rather than managing this at an individual page level, these settings apply site-wide — meaning everything you configure here represents your portal as a whole.
This article covers the following topics:
2.1 Navigating to the SEO Settings Page
2.2.4 Search Engine Indexing Toggle
2.3 Saving Your SEO Configuration
1. Pre-Requisites
Before working with SEO settings, make sure the following areas of the platform are already configured.
| Area | Why It Matters |
| Portal General Settings | If General Settings has not been completed, the Site Title field may appear blank or show a placeholder value when you first arrive on the page. |
| Portal Publish Workflow | SEO settings do not go live when you click Save — they are only applied to your site during the next Publish. |
| Portal Status | If your portal is in a Delete Pending or Deleted state, the SEO Settings page will be inaccessible. |
2. Using SEO Settings
2.1 Navigating to the SEO Settings Page
SEO configuration is specific to each portal. You will need to navigate to the SEO Settings page for the individual portal you want to configure.
- Login to your Bakuun account and navigate to B-Portal
- Click on the Portal you want to work with to enter the Portal backend settings
- On the Top menu bar, click Editor
- Once on the page, you will see two panels displayed side by side.
The Left Section contains all of the configuration fields you will edit.
The Right Section contains live previews that update in real time as you make changes.
2.2 Configuration Fields
The left section contains four configuration points. Together, they control the SEO metadata that will be injected into your site's <head> the next time you publish.
The right section will be the live preview for all the changes you have made in the configuration field (Left field). This represents previews for all Search Engine and Social Media pages.
2.2.1 Site Title
The Site Title is one of the most important pieces of SEO metadata on your page. It appears as the clickable blue heading in a Google search result, and as the title text in social media link previews.
A vague or generic title can reduce both your search ranking and the likelihood that users will click through.
| Rule | Detail |
| Field type | Single-line text input |
| Maximum length | 60 characters |
| HTML | Not permitted — plain text only |
| Default value | Pulled from the site name in General Settings |
| Character counter | Displayed in real time as you type |
| Error state | Shown when the character limit is reached; the Save button is disabled until the title is shortened |
Steps to configure the Site Title:
-
Locate the Site Title field and review the pre-filled value.
If your General Settings are complete, your site name will appear here. You can update it to something more descriptive.
-
The Search Result Preview in the right section will update instantly as you type, so you can see how it will look in Google.
Important: HTML tags entered in this field will not render correctly and may appear as raw text in search results. Always use plain text only.
On Publish, this value is injected as:
<title>Site Title</title>
<meta property="og:title" content="Site Title">2.2.2 Site Description
The Site Description is the short paragraph of text that appears beneath the title in search results.
| Rule | Detail |
| Field type | Multi-line text area |
| Maximum length | 300 characters |
| HTML | Not permitted — plain text only |
| Required | No — this field is optional |
| If left empty | Search engines may generate their own snippet automatically. The meta description tag is still injected on Publish, but with empty content. |
Steps to configure the Site Description:
- Locate the Site Description field
- Write a clear, plain-text summary of your portal.
- The Search Result Preview on the right will update instantly as you type.
On Publish, this value is injected as:
<meta name="description" content="Site description here">
<meta property="og:description" content="Site description">2.2.3 Social Sharing Image
The Social Sharing Image is the visual that appears when someone shares a link to your portal on platforms such as Facebook, LinkedIn, or Slack. Without one, social platforms will either show no image at all or choose one arbitrarily from your page content.
| Rule | Detail |
| Field type | Upload |
| Recommended dimensions | 1200 × 628 px Images that are too small may appear pixelated or cropped differently across platforms, so it is worth preparing a correctly sized asset before uploading. |
| Maximum file size | 2 MB |
| Supported formats | JPG, PNG |
| Number of images | One only — uploading a new image overwrites the existing one |
Steps to upload a Social Sharing Image:
- Locate the Social Sharing Image upload field and click Upload
- Upload an image that meets the requirements above.
- Once uploaded, the Social Media Preview on the right will update instantly to show you how the image will look in a shared link card.
- If you need to replace the image at any point, click Replace to upload a new one. The previous image will be overwritten automatically.
Important: If no image is uploaded, no og:image tag will be injected on Publish. This means social platforms will not display an image preview when your portal URL is shared.
On Publish, when an image is present, this value is injected as:
<meta property="og:image" content="https://domain.com/social-image.jpg">2.2.4 Search Engine Indexing Toggle
This setting controls whether search engines are permitted to discover and list your portal in public search results. It defaults to unchecked (off), which means your portal is private from search engines until you actively opt in.
This is an intentional default — it prevents portals that are still under development from being accidentally exposed in public search results before they are ready.
| State | Effect on Publish |
| Checked (enabled) | No robots restriction is injected — search engines may index the portal |
| Unchecked (disabled) | A noindex, nofollow robots tag is injected, instructing search engines not to index the portal |
Steps to configure indexing:
- Locate the Search Engine Indexing checkbox
- If you want your portal to appear in search results, check the box.
If you want to keep it hidden from search engines, leave it unchecked.
- Your selection is saved per portal and applied the next time you publish.
When indexing is disabled, the following is injected on Publish:
<meta name="robots" content="noindex, nofollow">
When indexing is enabled, no robots tag is added.Important: Disabling indexing does not make your portal inaccessible to users who have the direct URL — it only instructs search engine crawlers not to list it publicly. If you need to restrict access entirely, that must be managed through portal access controls, not through SEO settings.
2.3 Saving Your SEO Configuration
When you have finished configuring your settings, clicking Save stores your current configuration for the portal.
Important: to understand that saving does not publish your changes to the live site — that is a separate step, handled through the Publish workflow.
2.4 Publishing Your SEO Settings
When you publish your portal, all saved SEO settings are injected into the <head> of your site. The tags generated depend on what you have configured:
<!-- Always injected -->
<title>Site Title</title>
<meta name="description" content="Site description here">
<meta property="og:title" content="Site Title">
<meta property="og:description" content="Site description">
<meta property="og:url" content="https://domain.com">
<meta property="og:type" content="website">
<!-- Only if a Social Sharing Image has been uploaded -->
<meta property="og:image" content="https://domain.com/social-image.jpg">
<!-- Only if Search Engine Indexing is disabled -->
<meta name="robots" content="noindex, nofollow">4. Troubleshooting
| Issue | Likely Cause | Resolution |
| Site Title field is blank on page load | The site name in General Settings has not been saved, so there is no default value to pull from | Navigate to General Settings, enter and save a site name, then return to the SEO Settings page. The field should populate automatically. |
| Save button is disabled | The Site Title has exceeded the 60-character maximum | Shorten the Site Title until it is within the character limit. The error message will clear and the Save button will re-enable once you are within the limit. |
| SEO changes are not visible on the live site after saving | SEO settings only take effect on the next Publish — clicking Save alone does not update the live site | Publish your portal after saving to apply the changes. If you have already saved, you only need to publish — there is no need to re-enter your settings. |
| No image appears when the portal link is shared on social media | Either no Social Sharing Image has been uploaded, or the portal has not been published since the image was added | Upload a valid image, save, and then publish the portal. Both steps are required for the image to appear on social platforms. |
| The SEO Settings page is inaccessible | The portal may be in a Delete Pending or Deleted state | Check the portal's status in your portal management area. SEO settings cannot be edited until the portal is in an active state. |
| Search engines are still indexing the portal after disabling indexing | The noindex tag is only injected at Publish — if the portal was published while indexing was enabled, search engines may have already crawled it | Ensure you have saved the updated setting, then publish the portal. Bear in mind that search engines may take time to deindex content they have previously crawled. |